Hamburg Leads the Charge in Generative AI Innovation

Hamburg, Germany's second-largest city, is emerging as a key player in the technological revolution driven by generative artificial intelligence (AI). With companies like the Otto Group leading the charge, the city is paving the way for innovative work processes and enhanced customer experiences.

Generative AI has been hailed as one of the greatest technological advancements of our time. Since its introduction with tools like Chat GPT, the technology has captured global attention. In Hamburg, the Otto Group is leveraging this technology to modernize its operations, creating opportunities for more efficient work procedures and strategic use cases like automated email responses and marketing content generation.

Despite the enthusiasm surrounding generative AI, there are significant challenges in integrating it into existing systems. As highlighted by Sebastian Walter, Vice President Digital and Consulting at the Otto Group, one major hurdle is measuring the real benefits of AI. The company has adopted a four-pillar strategy to ensure responsible and sustainable AI use, emphasizing the importance of ethical responsibility.

The Otto Group's AI assistant ogGPT is a testament to Hamburg's commitment to fostering AI innovation. With over 7,500 employees using ogGPT monthly, the tool has become integral in enhancing efficiency and consolidating knowledge. The assistant's ability to interact with large volumes of documents and generate insights demonstrates its foundational role in the company's AI journey.