Harnessing AI Power for SMEs in Lüneburg: A New Era of Digital Transformation

The city of Lüneburg is at the forefront of digital innovation, particularly in the realm of artificial intelligence (AI). Recently, the IHK Lüneburg-Wolfsburg has launched initiatives to integrate AI into small and medium enterprises (SMEs), significantly impacting the local economy. This initiative aligns with the broader digital transformation goals in Lower Saxony, aiming to enhance efficiency and competitiveness across various industries.

The digitale Aktionswoche 'KI-Power für den Mittelstand' organized by the IHK Lüneburg-Wolfsburg and the Mittelstand-Digital Zentrum Hannover from January 27-31, 2025, offered a series of online lectures and webinars. These sessions provided practical insights into AI applications, catering to both beginners and advanced users. The event focused on showcasing how AI can be seamlessly integrated into business processes to foster innovation and productivity.

During the event, experts presented various topics, including the transformative role of AI in the workplace, strategies for successful change management, and the potential of AI in content marketing. Notable sessions included Georg Redekop's overview of current AI applications and Dr. Levke Walten's webinar on managing technological transitions. The event's diverse agenda highlighted the versatility of AI in enhancing business operations, from improving trade compliance to advancing content creation.

Following the digital action week, the IHK Lüneburg-Wolfsburg will host the Netzwerktag 2025 on March 24, 2025. This event, under the hashtag #GemeinsamEntdecken, invites businesses to explore AI's current capabilities and future trajectories. Keynote speaker Frank Eilers will address 'AI and the Future of Work,' complemented by workshops that delve into the ethical and practical implications of AI in business.